Whither mobile advertising

"The good news for mobile marketing is that advertisers can target by location, demographic and create actionable responses. The bad news? More than three-quarters of Americans are annoyed just thinking about it."

-Ad Age, Jan 2, 2007.

There will be much detritus on the road to wisdom in mobile marketing. Sometimes a phone is . . . . just a phone.

Meanwhile, the average monthly cell phone bill is around $50, according to the CTIA (see here), while the average total monthly cell phone tax is 17%. And Steve Largent is the President and CEO of the wireless industry association. For some reason that is bugging me out today.