tag:blogger.com,1999:blog-5808855881644419120.post3283678609959820836..comments2023-06-18T19:53:43.096-04:00Comments on aweissman.com: Music is like the online ad business 10 years agoAndy Weissmanhttp://www.blogger.com/profile/11493408072558017807noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5808855881644419120.post-17848121569748068382007-11-20T21:24:00.000-05:002007-11-20T21:24:00.000-05:00wouldnt say volume to transactional as music is ac...wouldnt say volume to transactional as music is actually moving away from pure transaction (unit sales) to other creative ways to value the consumption. what is a file transfer worth by two 13 year olds? what is the lifetime value? the marketer and brand connection point? how do we value non traqnsactional metrics? this is the parrallel i see. Similiar to online ads moving from pure play direct response to other ad formats and marketing goals (branding, time spent, retention, consideration,etc).<BR/>I would say the mediums intersect in the cpm/cpc discussion around the fundamental change in consumption , distrabution and discovery.......seller driven to user/buyer driven. Think big record label "manufactering" hits vs American Idol (users) participating in that discovery. This does remind me of ads being priced and pushed w/out the user feedback loop that online ads allows us to appreciate......dlhhirschgooglehttps://www.blogger.com/profile/18431692963600753669noreply@blogger.com